Net profit margin is the percentage of each sale you keep after every cost - product, shipping, payment fees, and marketing - not just product cost.
What is the Shopify Profit Margin Calculator?
This free Shopify profit margin calculator reveals your real profit per order. Most store owners look only at gross margin and miss payment fees, shipping, and ad costs. This tool factors them all in to show your true net profit, net margin, and markup.
How this calculator works
Enter your selling price, product cost, per-order shipping, the Shopify payment fee percentage, and any other per-order cost such as ads or packaging. The calculator subtracts every cost from revenue to compute net profit, then expresses it as a margin and a markup.
How to read your result
The headline is your net profit per order. The rows show revenue, total cost, the payment fee, your net margin, and your markup. Most healthy stores aim for a net margin around 10 to 20 percent; if yours is thin, look at pricing, AOV, and conversion before cutting product quality.
Work with a Shopify expert
If your margins are tight, conversion and AOV work usually adds more profit than discounting. Get a free store review.
This free Shopify profit margin calculator gives a fast, data-informed estimate; for wider industry context on Shopify profit margin, see Investopedia on profit margin.
Net profit = Price - (COGS + shipping + payment fee + other)Factors
Product cost (COGS)
Your landed cost per unit is usually the biggest single input.
Payment fees
Processing plus the fixed fee quietly reduces every order's margin.
Shipping
Shipping you absorb is one of the most common hidden margin killers.
Marketing per order
Ad spend per order turns a healthy gross margin into a thin net one.
- Free and instant - no sign-up required.
- Built for Shopify and ecommerce stores.
- Use real numbers to plan with confidence.
- Turn the result into action with CartCoders.
Related calculators
Planning a project usually means weighing more than one number. These tools cover the decisions next to this one:
- Shopify Transaction Fee Calculator — see what Shopify takes
- Break-Even Point Calculator — units to break even
- Discount Impact Calculator — price promos safely
Frequently asked questions
What is a good profit margin for a Shopify store?
Most successful stores run a net margin of roughly 10 to 20 percent after all costs. Above 20 percent is strong; below 10 percent is risky because there is little room for ad spend or surprises.
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. A 60 percent margin equals a 150 percent markup. This tool shows both.
Does this include Shopify fees?
Yes. Enter your payment fee percentage and the tool includes processing plus the fixed per-order fee in your net profit.