Average order value (AOV) is total revenue divided by the number of orders over a period - the average a customer spends per order.
What is the Average Order Value Calculator?
This free average order value calculator measures your AOV and shows the revenue upside of increasing it. AOV is one of the most efficient growth levers because lifting it adds revenue without any extra traffic or acquisition cost.
How this calculator works
Enter your total revenue and number of orders for a period to get your AOV. Add a target uplift percentage and the tool projects your new AOV and the extra revenue that uplift would generate across the same order volume.
How to read your result
The headline is your current AOV. The rows show orders, revenue, your AOV after the target uplift, and the additional revenue it produces. Common levers to lift AOV are bundles, upsells, cross-sells, and free-shipping thresholds set just above your current AOV.
Work with a Shopify expert
If you want to grow AOV, bundling and upsell experiences are quick wins we build often. Talk to a Shopify expert.
This free average order value calculator gives a fast, data-informed estimate; for wider industry context on average order value, see Shopify's guide to average order value.
AOV = total revenue / number of ordersFactors
Total revenue
Use a representative period to smooth out seasonal spikes.
Number of orders
Orders, not units, for an accurate per-order average.
Target uplift
A realistic 5 to 15 percent lift from bundling and upsells is a good start.
Product mix
Higher-value products and bundles naturally pull AOV up.
- Free and instant - no sign-up required.
- Built for Shopify and ecommerce stores.
- Use real numbers to plan with confidence.
- Turn the result into action with CartCoders.
Related calculators
Planning a project usually means weighing more than one number. These tools cover the decisions next to this one:
- Free Shipping Threshold Calculator — set a profitable threshold
- Customer Lifetime Value Calculator — what a customer is worth
- Profit Margin Calculator — profit per order
Frequently asked questions
How do I calculate average order value?
Divide total revenue by the number of orders for the same period. For example, 60,000 dollars over 1,000 orders is a 60 dollar AOV. This calculator also models the revenue from raising it.
Why does AOV matter so much?
Raising AOV adds revenue without extra traffic or acquisition cost, and because fixed per-order costs stay roughly the same, much of the increase becomes profit.
How can I increase AOV?
Use product bundles, post-add-to-cart upsells, cross-sells, volume discounts, and a free-shipping threshold set just above your current AOV to nudge larger orders.